Season 2, Episode 6 – Interview with Raquel Borras, Part 2: Unveiling the Secrets of Authentic Branding!

When “Queen of Goofiness” Turns Off the Camera

In Part 1 Raquel explained why LOs need personality online; in Part 2 she admits the downside:

• Even branding pros feel the Instagram compare-and-despair spiral (her own Mother’s Day story proved it).
• Boundaries keep you sane: she never posts dating life, rarely shows her kids, and leaves elite-dining pics on the cutting-room floor.
• Vulnerability ≠ oversharing. It’s “I’m in a funk today—here’s why,” not a 24-hour therapy livestream.

Raquel’s Authenticity Matrix

Rapid-Fire Nuggets

• iPhone tribe. “Green texts give me hives.”
• Hot coffee > iced (unless it’s afternoon in SoCal).
• San Diego secret: skip tourist burritos—mom’s kitchen wins.
• Fall is the only season she misses from Virginia Tech runs out to ‘Enter Sandman.’
• Cougar? Her daughter’s nickname for her. (“Age-appropriate is relative.”)

TL;DR – Episode 6 Takeaways

• Post when you have something to say, not because the feed demands sacrifice.
• Over-posting gourmet pics can alienate followers who can’t afford the lifestyle—choose empathy.
• Kids respect apologies; borrowers will too. Own mistakes publicly and watch trust soar.
• Content ideas: hobby time-lapse, behind-the-scenes stories, written Threads for educators.
• Boundaries beat burnout—decide what stays offline before you hit “record.”

📌 Hot coffee, Threads experiments and a hard line on family privacy—Raquel shows that real branding is half storytelling, half self-control.

👉 Missed Part 1? Scroll back to Episode 5 for her LinkedIn super-fan strategy.
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