Season 2, Episode 5 – Interview with Raquel Borras, Part 1: Mastering Social Media Strategies with the Queen of Goofiness!

From Northern Virginia LOs to SoCal Social-Media Maven

After 10 years guiding multicultural lending teams in the D.C. market, Raquel Borras ditched “because I said so” marketing and launched True to You Branding—four weeks before COVID.
Instead of panicking, she flooded LinkedIn (and later TikTok/IG) with free, no-filter videos on personal branding, parenting, and mental-health advocacy. The result:

• A fan base that followed her back into mortgage when New American Funding (NAF) recruited her as Marketing & Social-Media Manager.
• Speaking slots, mentoring gigs, and a network that writes checks the minute she pitches her next passion project.

Key Ideas Loan Officers Keep Missing

Rock-the-Boat: Her Gen Z Case-Study

67 recorded Zoom chats with teens (ages 10-19) have morphed into live “Rock the Boat” events—financial-literacy + mental-health resources + music—for at-risk youth across the U.S.

• Example moment: a 9-year-old ditches her iPad mid-call, declaring, “No, I want to talk to you!”
• Autism advocate Eris (13) has logged six episodes; parents say the show beats therapy for social-skills practice.

TL;DR – Episode 5 Takeaways

• Personal brand ≠ oversharing. Share 20 %; engage 80 %; keep love life off-feed if you want.
• Vulnerability converts. “Here’s why I lost my temper” works for parenting and borrower updates.
• Fans > followers. Celebrate top commenters; they’ll promote you harder than any ad campaign.
• Set the rules on day 1. Raquel told NAF, “My brand stays mine”—and got hired anyway.
• Youth need airtime, not airtags. Listen first, edit rarely; watch trust explode.

📌 Parenting transparency, LinkedIn cheerleading, and teen mental-health tours—Raquel Borras proves “goofy” can be a growth strategy.

👉 Part 2 drops next week—turn on ValuNation alerts!
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